ASSOCIATIONS TRENDS TALK
Designing with Intelligence: Integrating AI into Your Association's Education Workflow
With Jessica Truhler and Danial Davis
Wednesday, July 16, 2025, 11 AM CDT / 16:00 UTC
AI is rapidly transforming the ways associations design educational content for professional development, credentialing and continuing education — from streamlining workflows to enhancing creative processes. In this engaging and practical session, you'll explore how artificial intelligence can become a powerful partner in your association’s educational content design journey. We'll examine how AI tools are being used across the content lifecycle, from ideation and drafting to user research and iteration.
Learn how to improve your education for association members through real-world examples and interactive discussions about AI in professional development without compromising ethical standards or the human voice.
Whether you're new to AI or looking to deepen your integration strategy, this session will equip you with the foundational knowledge, critical considerations, and actionable ideas to start leveraging AI thoughtfully and effectively in your professional development content practice.
Join us on Wednesday, July 16 at 11 a.m. CDT, when you will learn:
01
How AI is reshaping content design workflows and roles for professional development
02
Where and when to use AI tools to enhance creativity and productivity
03
Practical strategies for evaluating and selecting AI tools
04
Ethical implications and responsible use of AI-generated content
05
Steps to begin incorporating AI into your professional development content processes
Meet the Speakers
Jessica Truhler, Director of Professional Development Strategy, Ewald Consulting
Jessica Truhler leads impactful learning initiatives for a wide range of associations. With over a decade of experience at Ewald Consulting, she brings deep expertise in strategic planning, adult education and content development that helps organizations grow, adapt and serve their professional communities more effectively.
Prior to her current role, Jessica served as a legislative assistant at the Minnesota House of Representatives, where she developed a strong foundation in public policy, communication and stakeholder engagement — skills that continue to inform her work in the association and nonprofit sectors.
Jessica is a graduate of the College of Saint Benedict and Saint John's University with a Bachelor's degree in Political Science/History. She is passionate about creating educational experiences that connect people, strengthen communities, and support long-term success.
Danial Davis, Director of Professional Development Operations, Ewald Consulting
Danial brings a strong background in education, community engagement and professional development to his role as a Director of Professional Development at Ewald Consulting. A former classroom educator, he draws on over a decade of teaching experience in middle school English Language Arts, paired with a deep understanding of learning processes, problem-solving and relationship-building.
Outside work, Danial serves for as an Interpretive Naturalist at The Raptor Center in St. Paul and is an author. He holds a Master of Arts in Education (MAEd) from Hamline University and graduated cum laude from Saint Olaf College.