ASSOCIATIONS TRENDS TALK
Build Winning Association Sponsorship Programs: Strategies for Success
With Bruce Rosenthal, Betsy Pierre and Blake Finger
Wednesday, April 9, 2025, 11 AM CDT / 16:00 UTC
Unlock the full potential of sponsorship and ad sales with insights from association experts Bruce Rosenthal, Blake Finger, and Betsy Pierre in this engaging session designed to elevate your revenue strategies.
What makes sponsors say "yes" — and what drives them away? Join the conversation about what influences sponsorship decisions. Gain actionable strategies to develop a sponsorship program that not only drives increased revenue but also enhances member value.
Join us on Wednesday, April 9 at 11 a.m. CDT, when you will learn to:
01
Explore the biggest trends impacting sponsorships and ad sales
02
Discover the key factors that drive companies to sponsor and advertise with associations — or not
03
Find out how to create a program that increases sponsorship and advertiser involvement revenue and member value
04
Recognize the critical roles for staff leadership and board members in creating a successful sponsorship and advertisement revenue strategy
05
Learn how to transition from your current sponsorship and advertisement program to a more impactful approach
Meet the Speakers
Bruce Rosenthal, Principal of Bruce Rosenthal Associates, LLC
Bruce Rosenthal, Principal of Bruce Rosenthal Associates, LLC, is a highly experienced professional who specializes in developing and managing corporate partnership programs for associations and nonprofit organizations. Bruce has held leadership positions that include Vice President of Corporate Partnerships at Points of Light and Director of Corporate Relations for the National Council on Aging, where he successfully designed and implemented innovative sponsorship strategies. As a consultant, he helps organizations maximize the value of their corporate sponsorships by aligning them with strategic goals, fostering mutually beneficial relationships, and delivering measurable results.
Betsy Pierre, Partnership and Sales Manager at Ewald Consulting
Betsy Pierre is the Partnership and Sales Manager at Ewald Consulting, where she plays a pivotal role in generating revenue through innovative association sales strategies, including sponsorships, advertising, and exhibits. Betsy has a proven track record of serving as the sales force for numerous associations, building strong relationships with clients, and delivering tailored solutions that drive organizational success. As founder and former president of Pierre Productions & Promotions, she represented an array of associations and honed her expertise in strategic sales and client engagement. Betsy combines strong communication skills with a deep understanding of associations to create impactful, sustainable growth opportunities.
Blake Finger, Director of Sales and Membership Strategies at Ewald Consulting
Blake Finger is the Director of Sales and Membership Strategies at Ewald Consulting, where he leads sales and membership growth initiatives for trade and professional associations. As the company’s first full-time sales staff, Blake built and scaled the sales team, driving over $40 million in sales in less than 10 years. With a strategic approach to revenue generation and member engagement, he helps associations develop high-impact sponsorship, advertising and membership programs. His expertise in sales leadership and business development has positioned Ewald Consulting as a trusted partner in the association industry. Blake is passionate about delivering results and building strong professional communities.